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Why Paramount+ Premium (Ad-Free) Subscribers Still See Ads

Paramount+ might offer an ad-free streaming experience to Premium subscribers, but some commercials can’t be avoided.

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Paramount+ offers a Premium plan that removes the ads, but there are still times when ad-free subscribers might encounter commercials. The exact reason can vary, depending on the content being watched and the ad itself. If this is a recurring problem and too many ads are being shown when streaming, then it may be an indication that there is a problem. However, in most cases, the ads seen by ad-free customers are intentional and that’s unlikely to change.

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Paramount+ launched in early 2021 with plans starting from as little as $4.99 per month. Technically, the cheapest plan at launch was $5.99 per month, but that has since changed with the introduction of the $4.99 plan. Regardless of the cost of the cheapest Paramount+ plan, there is the option to go premium for $9.99 per month.

Generally speaking, there are very few differences between the Essential and Premium plans other than access to CBS local channels and the option to watch without commercials. Considering the ad-free experience will be the main difference for most subscribers, it can be frustrating when launching an episode or movie only to see an ad. However, there are reasons.

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Paramount+ Premium is ad-free (most of the time)

Paramount’s Premium plan is an ad-free subscription. Therefore, subscribers should not see commercials when streaming videos. However, there is a major caveat here, as the ad-free experience only applies to other companies. As explained in a help post, Paramount+ will still occasionally show Paramount+ commercials, even to those subscribers paying for the Premium experience.

The company says this decision is designed to showcase the content that’s available to stream through the service. In this sense, it could be a useful way to find more shows and movies might to watch. However, they are still adverts, not shown by mistake, and there’s currently no way to stop them from showing.

Besides promoting its own programming, there may also be occasions when ads for other companies and products are shown during episodes and movies, due to programming agreements. In other words, these ads are specific to the show. As these are the result of contractual agreements, they could be subject to change at any time. For example, ads might be seen right now during episodes of American Gothic, BrainDead, Limitless and Salvation, as well as Life In Pieces, Madam Secretary and NCIS. If encountering ads specifically during these shows, this is intentional again, even for Premium subscribers.

Expect ads when watching CBS live

Besides the ad-free experience, the other major difference between the Premium and Essentials plan is the option to stream local CBS channels at no additional cost. This was also previously available to those on the cheaper plan, and still is for those on the older $5.99 ‘Limited Commercials’ plan, but was removed when the $4.99 plan launched.

Regardless of the cheaper plan, subscribers to the former ‘Commercial Free’ or the current ‘Premium’ plan have access to their local CBS channel. However, as these are live broadcasts of what’s playing on the channel right now, there is no way to escape the commercial breaks. While Paramount+ offers an ad-free subscription, that doesn’t apply to any live content, whether it’s CBS or not.

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If encountering ads while watching a local CBS live stream, this is to be expected. Again, there is no option to remove these ads, even for those on an ad-free Paramount+ plan.

Are there too many ads?

Even though Paramount+ does occasionally show ads to ad-free subscribers, they shouldn’t be too excessive. When it comes to the company’s own promotional and marketing ads, Paramount+ refers to them as a “quick” break in programming. In other words, they should not run any longer than 10-15 seconds. If the ad breaks are much longer than this, or too frequent, then it could be an issue with the subscription.

If the subscriber’s commercial-free experience does not match what’s described above and they think they might be receiving an experience that’s more similar to the cheaper plan than the ad-free plan, then there is an option to try which might fix the issue. In those instances, Paramount+ recommends completely signing out of the account on a device and then signing back in again. The service does not specifically state why this might work, but it is fair to assume that the process of signing out and back in checks and validates the current subscription tier. If the user is receiving the ‘with ads’ experience instead of the ad-free experience, the logging back in again might authenticate the correct subscription level, removing the ads.

Again, the one exception to all of this is the CBS local live streams. As these are shown live, there’s no way to stop them from showing as frequently as they do or for as long as they do. Therefore, logging out of the app and back in again won’t make any difference to the duration or frequency of commercials shown on CBS local live streams.

Paramount+ ad-free plan summary

The former Commercial Free and current Premium Paramount+ plans are ad-free plans and this means subscribers can expect to watch episodes, movies and original content without encountering ads. However, it doesn’t mean that will be the case in all circumstances, with Paramount+ still showing ads to ad-free subscribers. Most commonly, ad-free subscribers are likely to see short 10-15 second ad breaks for the service’s own programming, as well as standard commercial breaks when watching local CBS live streams.

In addition, and as a result of agreements with networks and content providers, Commercial Free and Premium Paramount+ subscribers may also encounter ads when watching select shows. As these ads are specifically related to the show and not the subscription, they are subject to change over time. Unless the ad breaks are substantially longer or shown more frequently than they should be, the ads shown to Paramount+ ad-free subscribers are intentional and cannot be turned off.

Read more: How to Cancel a Paramount+ Subscription (On Different Devices)

By John Finn

John started Streaming Clarity to help consumers navigate the live TV streaming and subscription service landscape. John has been writing about technology and TV-related services and devices since 2014 and believes the best streaming approach is to bounce between services as needed. Contact John via email at john@streamingclarity.com or on Twitter

42 replies on “Why Paramount+ Premium (Ad-Free) Subscribers Still See Ads”

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OCCASIONAL promotions? The “promo ad” lasts for 2 min and came up several times in one episode! I pay for the ad-free service because I don’t want a show to be interrupted. I’d love to see what P+ has to offer but not 47 times during a show. I’m considering dropping my subscription.

Good for you. I was going to buy the premium plan but not now. They are pretty much telling their customers that your opinion doesn’t Matter them. They are in my opinion saying just that. Take it or leave it. No Paramount +, I’m not buying into that crap.

Thinking of cancelling mine too. First night I switched to ad-free, it was. Now it’s ads often and 4-5 at a time lasting 90 seconds or more. NOT happy.

If you want older, or classic tv shows, try Tubi.
While it has comercial breaks, comparable to live cable television, it’s free and has a plethora of classic content.
Examples: Starsky & Hutch, The Love Boat, The Partridge Family, Charlie’s Angels.

When I first got paramount plus premium a month ago, I wasn’t getting any ads. I went through a whole season of one show that I’m binge watching and there wasn’t a single ad. Now I’m in the second season and it’s an ad every 5 minutes or less.

It’s seems to be some software problem. Commercials started for me on 6/28/21 despite having a premium account. The reset works (sign out, sign back in) but I have a xfinity flex box and i had to turn it off then back on, before i signed back in.

I paid for ad free, and they started showing full commercial breaks last night. I just cancelled my subscription. It’s not like there aren’t plenty of less obnoxious options.

6 minute commercials – bought through Amazon prime so can’t try logging out and in on the app. It’s absolutely stupid.

I will be cancelling my paramount plus subscription as soon as the series I like is over. Can’t stand the ads. They are worse than regular cable tv. If everyone cancelled I bet the ads would go away. Disgusting

Might have to cancel paramount subscription if the ads dont stop breach of contract since paramount original subscription did not have ads which made streaming a plus but now the commercials make watching annoying so paramount has options lose subscribers or cancel the commercials

I payed more so I can get no ads cause I can’t stand them and I’m watching my show fine on my phone with no ads but when I put it on my TV it’s like I’m watching cable TV and I don’t like that at all so I’m gonna go a head and cancel my subscription. Cause this is a waste of Money. It’s really sad cause it wasn’t bad. But it’s pretty pathetic when you pay for no ads and you still have them.

why the heck am i seeing them commercials on Paramount+ When Im On Premium i was upset and crying because i saw them ads when i was watching everybody hates chris i saw ads what the heck wrong with this app i will use netflix and disney+ that dont have commercials

i was upset and crying because commercials on Paramount+ My Mom Dont Start that crying she was upset I F***KING HATE COMMERCIALS I SWEAR TO GOD IF I ADS ON THE NEW EDITION STORY OR THE BOBBY BROWN STORY OR AMERICAN SOUL AND MORE STUFF I SAW I WILL FREAKING START MY TANTRUM AND GET RID OF THIS APP IF I SAW THEM

I’ve just signed up for Paramount Plus’ free 7-day trial and immediately was made to watch a 90 second commercial. I was hoping this would end when I rolled over into paid content but I see now this is not the case, based on what others have reported here. If they want to push new content on a paid subscription they should do it like Netflix and show it on your home screen WITHOUT requiring the customer to watch a commercial. I have set a reminder on, ironically, my Alexa device to cancel Paramount Plus on day six of my trial. I will never pay a company for the privilege of watching their commercials.

My dad had just upgraded today to ads free, I put on a show and immediately saw an ad. I’m going to tell my dad to downgrade because if we are going to be forced to watch ads we might as well do it for cheaper. Plus if you are trying to watch this streaming service you probably don’t care about the CBS local channels “perk”. We don’t, so it’s not a bonus or anything it not worth the extra money.
Many other streaming services actually have ad free, I’d rather go with them and stop watching the Paramount Plus exclusive content. It’s not worth such underhanded practices.

Most of these comments are lies. They show ads right before certain shows start. It is annoying but lying about it to people who are thinking about the service isn’t helping either.

it is stupid they showing Commercials my mom paid for Commercial Free On Paramount+ And Then I See Commercials Thats so dumb

Goodbye Paramount I tried to watch an Indiana Jones movie with two large box ads on the screen the whole time, ridiculous.

If Next Time There’s Is A New Streaming Service With 2 Subscription Plan Limited Commercials and Commercial Free when my mom paid for Commercial Free If I See 3 Hours Of Commercials Like TV I Swear To God I WILL LET MY MOM CANCEL SUBSCRIPTION AND I WILL SAY HBO MAX BETTER

get hbo max next time go on ad-free plan and u wont let u see ads on the best scenes On Movies & Shows if u see hbo max ads hit skip button

Like many others on here I downloaded Paramount + because some of my favorite shows have moved to this platform. I thought if I paid for Premium I would avoid ads as I’m not watching anything on CBS. Unfortunately I’m seeing an ad every 5-7 mins and it’s super annoying. Luckily I just bought the monthly subscription and not the annual membership which I was thinking about doing before seeing all these ads. IF WE ARENT WATCHING CBS, WHY ARE THERE STILL SO MANY ADS!???

Please figure this out as you can see you are losing customers!!!

Agreed it’s a bum deal. So stop paying for ad free and simply record it. Watch it 20 or 30 minutes later, zip through the ads, enjoy the show and save your money. Lots more productive than whining about something you can’t change.

You are taking the shows that people watch and moving them to Paramount, such as Seal Team, and replacing them with the same old on going csi after csi and still expect people to watch commercials. I and people like me are turning the channel or going to cable networks who don’t show commercials.

False advertisement! Add free? Not. We paid extra for no adds and the minute we logged on to watch Seals, we saw a string of dots…. meaning adds. We will be canceling.

Purchased trial on Paramont + to watch Yellowstone Ad free. 2 mins of ads every 10 minutes is worse than network TV. Im gone after free trial. What a come on!!!!

False advertising! What a ripoff. We will be cancelling when we finish watching our series! Can’t trust corporations and their greed!

It’s astonishing how childish most of the people above are… For God’s sake, it’s just TV; get a life, or don’t pay for it, or whatever, but you don’t have to waste other people’s time slogging through your dimwitted rantings! There weren’t more than 1 or 2 useful comments…and now I need to wash my brain out with soap to clear the mental kiddie-barf. Dolts.

You need to quit slamming others. We are retired and elderly so TV is our only entertainment. We can’t afford to pay for premium, but 3-4 long ads after about 10 minutes of viewing are annoying. Keep your comments to yourself, please.

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