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Live TV Streaming Price Increase Tracker (Updated November 2020)

A complete history of the price increases affecting the live TV streaming market.

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The Streaming Clarity price increase tracker monitors all live TV streaming cost increases. The tracker allows consumers to see the price rise track record and history for the most popular live TV services, including AT&T TV NOW, fuboTV, Hulu Live TV, Sling TV, and YouTube TV

Live TV streaming started out as a way to save money compared to traditional cable and satellite. While that’s still true, the times they have been changing. Over the last couple of years, the live TV streaming landscape has changed dramatically, thanks to the arrival of so many new services and subscriptions.

While you would be forgiven for assuming this increased level of competition would result in even lower prices, nothing could be further from the truth. Every major live TV streaming service has increased the price of its plans. Some have not only increased the price, but decreased the number of channels at the same time, resulting in services that offer even less value than before.

This guide tracks the prices for all the major live TV streaming services. The goal here is to not only make consumers aware of how much the current prices are, but also the price increase history. While a consumer might be swayed by a service that’s a few dollars cheaper, that might only be a temporary situation. If the lower-priced service has more of a history of increasing the cost, then the subscriber may actually be better off choosing the higher-priced service to begin with.

Nowadays, knowing the price history of a subscription service is just as important as the actual price.

Disclaimer: The information and prices listed relate to the entry-level plans for each main service. The prices also do not take into account any additional charges, fees, or add-ons. The purpose of this guide is to simply address the lowest price for live TV streaming.

This article is continuously updated each time one a service listed below alters its pricing.

Price increase summary

This guide takes a detailed look at every price increase for all the major live TV streaming services operating in the U.S. However, if you are only interested in the overall prices, then the table below provides a summary of the current subscription cost changes. All information relates to the cheapest plans currently available from each live TV streaming service, and prices are rounded to the nearest $1.

ServiceCurrentLaunchIncrease #1Increase #2Increase #3Increase #4
AT&T TV NOW$55$35$5$10$15-$10
fuboTV$60$35$10$10$5
Hulu Live TV$65*$40$5$10$10
Philo$20$16$4
Sling TV$30$20$5$5
Vidgo$40$15$25
YouTube TV$65$35$5$10$15
* Starting December 18, 2020

While the table above provides good insight into the various price increases, the graph below offers a visual of the price increase trend over time.

Live TV streaming price increases summary
A look at the price increase trend: Updated July 2020

As the graph shows, live TV streaming pricing remained steady right up until 2018. While there were some price increases in 2018, the more significant ones occurred in 2019 and 2020. What is also notably is the groupings. The graph highlights that whether intentional or not, once one service increases the price, others tend to follow suit.

AT&T TV NOW

AT&T TV NOW Banner

AT&T TV NOW has raised the price on more than one occasion and while operating under both DIRECTV NOW and AT&T TV NOW. The service was rebranded as AT&T TV NOW in August 2019.

At launch, AT&T was offering one of its best plans (Go Big) for just $35 per month – the same price as the lesser Live a little plan. However, it was only an introductory price with the Go Big package actually listed at $60 per month. In January of 2017, the move from $35 to $60 for Go Big took effect.

Those who subscribed before the initial price change remained locked in at a cheaper rate, with AT&T guaranteeing their price would remain $25 less than the current non-promotional price. This grandfathered deal has caused some debate since then, considering many early subscribers claim AT&T promised they would be locked in at $35 per month for life, not a $25 discount.

Regardless of whether grandfathered or not, price increases have become a common occurrence for AT&T TV NOW subscribers since then. Although the most recent change was a decrease in price for the Plus plan.

AT&T TV NOW price increase history:

AT&T TV NOW price changes April 2020
AT&T TV NOW price increase history graph

November 2016: DIRECTV NOW launches in the U.S. At the time, the cheapest available plane was Live a little, priced at $35 per month.

July 2018: AT&T upped the price of Live a little by $5 per month. This resulted in the entry-level live TV streaming plan costing $40 per month.

March 2019: Another price increase and this time the amount was $10 per month. As a result, Live a little climbed to $50 per month.

August 2019: The wider AT&T TV NOW rebrand takes effect, including a rebranding of the entry-level plan as AT&T TV NOW Plus. This was more than a simple name-change as the Plus plan contained fewer channels than Live a little.

November 2019: AT&T TV NOW raises its prices once again with $15 added to the base cost. This was not only the second price rise to hit the service in the same year, but it also represented one of the single largest price increases of any live TV service to date.

April 2020: In what was an unusual move for the company, AT&T lowered the price of its entry-level Plus plan down from $65 to $55 per month. However, the reduction also resulted in the removal of HBO, ahead of the launch of HBO Max.

AT&T TV NOW price increase summary:

DateIncrease p/mPrice p/m
Nov. 2016Service launch$35
July 2018$5$40
March 2019$10$50
November 2019$15$65
April 2020-$10 $55

fuboTV

fuboTV Banner

Technically, fubo launched its streaming service back in 2015. At the time, it was a dedicated sports streaming service, priced at just $7 per month.

It wasn’t until 2017 when fubo announced it was transforming the service into the robust live TV product it is today. As that’s when the current fuboTV service was born, that’s when we are tracking the price history from.

fuboTV price increase history:

fubo price increases
fuboTV price increase history graph

April 2017: fuboTV launches with the main plan priced at just $34.99 per month. However, this was an introductory offer and always listed as a limited-time deal. The plan was fubo Premier and the company continued to insist this plan would eventually cost $49.99 per month. However, the change never actually took effect due to a rebranding.

May 2018: fubo Premier becomes the fubo plan, priced at $44.99 per month. Although not an official price increase it still felt like one, considering the previous introductory price was $10 less. In spite of the higher cost, the new plan remained under the $49.99 per month fuboTV had always insisted was coming. Along with the fubo plan, a new fubu Extra package was announced. fubo Extra arrived priced at $49.99 per month, but came with an extended channel lineup.

March 2019: fuboTV transforms its plans once again. This time there was only one plan available, fubo Standard. Along with the change came the first official price increase with the fuboTV base package rising in cost by $10 per month to $54.99. Instead of the Extra plan, new subscribers were given the option of upgrading the Standard plan to either a Family or “Ultra version, priced at $59.99 and $79.99, respectively. Although fuboTV no longer offered the Extra plan, existing subscribers were subjected to a monthly price increase of $10, taking the cost to $59.99.

July 2020: fuboTV announces its latest price increases, resulting in the Standard plan rising to $59.99 and the Family plan rising to $64.99 per month. In addition, the service also announced it was migrating all existing Standard subscribers over to the Family plan, unless they requested otherwise. This amounted to an $10 increase in the monthly cost.

At the same time, fuboTV also confirmed the addition of new channels including ESPN, but it also removed others. As a result, the fuboTV package changed significantly with this price increase.

fuboTV price increase summary:

DateIncrease p/mPrice p/m
April 2017Service launch$34.99
May 2018Plan rebrand$44.99
March 2019$10$54.99
July 2020$5$59.99

Hulu Live TV

Hulu Live TV Banner

Hulu Live TV is a newer service compared to some of the others on this list. While some might assume that means less price history to focus on, Hulu Live TV has had its fair share of price increases.

It’s worth taking a moment to note that Hulu doesn’t always raise prices. For example, when the first price increase hit Hulu Live TV, the company also announced its basic Hulu on-demand subscription was dropping in price from $7.99 per month to $5.99.

Hulu Live TV price increase history:

Hulu live price increases
Hulu Live TV price increase history graph

March 2017: Hulu enters the live TV market with the launch of Hulu + Live TV. The service initially launched in beta and priced at $39.99. While the service eventually left its beta status behind, Hulu managed to maintain the same price point right up until 2019.

January 2019: Hulu announces a live TV price increase in January, due to take effect in February. The price increase equated to an additional $5 per month, bringing the cost of a Hulu Live TV subscription up from $39.99 to $44.99. Considering the price of the Hulu subscription went down at the same time, technically, this resulted in a $7 price increase.

November 2019: In the same year that Hulu announced its first live TV price increase, it announced another. This time the increase was $10, bringing the cost of the base package up to $54.99 per month. The price increase affected both new and existing subscribers and came into effect on December 18.

November 2020: Exactly one year later, the next Hulu Live TV price increase was announced. In fact, the announcement wasn’t the only similarity with the previous price hike as, once again, the price of a subscription increased by $10, bringing the total to $64.99 per month. Likewise, this was the second year in a row for a Hulu Live TV price increase to take effect on December 18.

Hulu Live TV price increase summary:

DateIncrease p/mPrice p/m
March 2017Service launch$39.99
February 2019$5$44.99
December 2019$10$54.99
December 2020$10$74.99

Philo

Philo Banner

In its current form, Philo entered the market in November 2017. Unlike a lot of the others, Philo has always positioned itself as an extremely affordable service. For example, when Philo first launched the price of its entry-level plan was just $16 per month. While it now costs more, it is still significantly cheaper than most other live TV streaming services.

Philo price increase history:

Philo price change comparison
Philo price increase history graph

November 2017: Philo launches a live TV service, priced at $16 per month. Subscribers had the option to upgrade to a greater selection of channels for an extra $4 per month. This upgrade became known as the “$20 plan.”

Over the years, Philo has not particularly deviated from its low-cost approach, with it still alive and kicking today. In fact, Philo has yet to technically announce a price increase, in spite of the current cheapest Philo plan now costing $20 per month. The way Philo got around an actual price increase was to simply do away with its cheapest plan.

May 2019: Philo deletes the $16 plan altogether, leaving new subscribers with no option other than the $20 plan.

Philo price increase summary:

DateIncrease p/mPrice p/m
Nov. 2017Service launch$16
May 2019$16 plan removed$20

Sling TV

Sling TV Banner

Similar to Philo, Sling TV is another low-cost option. However, it is best to consider this as more of a middle-ground service that bridges the gap between Philo and Hulu/YouTube TV.

Sling TV is another of the streaming market elders, considering it was one of the first skinny live TV streaming services to launch in the U.S., In many ways, Sling TV helped to set the low-cost bar to begin with.

While Sling TV rarely increases the cost, the base plans have continued to suffer with a limited selection of channels, compared to the competition. Sling TV account for this by adopting an a la carte marketing approach. Essentially, Sling TV makes a variety of add-on packs available that subscribers can add to their base plan, at an additional cost.

This fragmented approach has allowed Sling TV to keep base prices low. In addition, it also means overall price increases are less noticeable, compared to other services. For example, the various add-on packs have seen their own price increases over time, but as they only affect certain Sling TV users, the increases don’t tend to make as many headlines.

Sling TV price increase history:

Sling TV price increases updated 2019
Sling TV price increase history graph

February 2015: Sling TV launches and following a brief invitation-only period, becomes available to the general public. The service was originally priced at $20 per month.

June 2018: Sling TV is a much-changed service by now, and already feeling the pressure from the competition. This, along with rising costs, resulted in Sling TV announcing a $5 price increase to its various plans. The increase resulted in the price of the Sling Orange and Sling Blue plans rising from $20 to $25 per month.

December 2019: As was the case with the majority of live TV streaming services, Sling TV did not escape a 2019 price increase. On December 23, Sling confirmed an increase of $5 per month to all of its plans.

This price increase saw the cost of the Orange and Blue plans rising to $30 per month. Likewise, the cost of the combined Sling Orange + Blue plan also increased by the same amount, to $45 per month.

Sling TV price increase summary:

DateIncrease p/mPrice p/m
February 2015Service launch$20
June 2018$5$25
December 2019$5$30

Vidgo

Vidgo Banner

Vidgo is a newer live TV streaming service and therefore, has yet to encounter any price increases in the traditional sense. However there has already been one change, due to the service moving from a soft to full launch.

One of the main ways Vidgo looks to distinguish itself from the rest is by focusing on social media-related features. For example, the Vidgo mobile app comes with “Hangs.” This feature lets users start a watch party and chat with others, while watching the same live show or event.

Vidgo price increase history:

Vidgo price increases
Vidgo price increase history graph

September 2019: Vidgo launches its National English Package in the US. This was only a soft launch with an introductory rate resulting in subscriptions starting from $14.99 per month.

December 2019: Vidgo launched properly in the U.S. with the price of its National English Package rising to $39.99 per month rate. Since then, the National English Package has been rebranding as the Vidgo Core plan, although the price has not changed.

Vidgo price increase summary:

DateIncrease p/mPrice p/m
September 2019Soft launch$14.99
December 2019Full launch$39.99

YouTube TV

YouTube TV Banner

Like Hulu Live TV, YouTube TV is a younger service than many others. In fact, YouTube TV took its time in becoming available nationwide, as it wasn’t until early in 2019 when the service could claim to be available everywhere in the U.S.

What was refreshing about the service was the lack of any complicated plans. There has only ever been the one YouTube TV plan, with the same channel lineup, features, and price. However, while the plans haven’t changed over time, the price certainly has.

YouTube TV price increase history:

YouTube TV Price increase
YouTube TV price increase history graph

February 2017: Google and YouTube launch YouTube TV. A new live TV streaming service priced at $34.99 per month.

March 2018: One year later, YouTube TV announces the first price increase with $5 added to the cost, resulting in a subscription costing $39.99 per month. At the time, the price increase only affected new subscribers with existing subscribers remaining locked at $35 per month.

April 2019: YouTube TV announces the second price increase and this time, existing subscribers were not so lucky. The 2019 price increase equated to $10 per month, bringing the cost of the only YouTube TV subscription up to $49.99. Unlike the previous price change, existing subscribers were not exempt. For some, this meant the actual increase was equal to $15 per month.

June 2020: YouTube TV announced a major price increase by adding $15 to the monthly cost. As a result, the standard (and only) YouTube TV subscription climbed from $49.99 to $64.99 per month, making YouTube TV one of the most expensive base plans around. Similar to the April 2019 price increase, no subscribers were exempt from this one.

YouTube TV price increase summary:

DateIncrease p/mPrice p/m
Feb. 2017Service launch$34.99
March 2018$5$39.99
April 2019$10$49.99
June 2020$15$64.99

Closed Services

WatchTV (closed, sort of)

AT&T WatchTV comparison

WatchTV is no longer available as a standalone subscription although existing WatchTV customers, or those with a qualifying AT&T Unlimited plan, can continue to use the service.

AT&T launched WatchTV as a bare-bones live TV streaming service and never really changed. This was in spite of other services opting to add new features, changing channel lineups, and generally improving their overall product. In contrast, WatchTV remained stuck in a time loop up until AT&T finally closed the service off to new subscribers.

WatchTV price increase history:

WatchTV price change comparison
WatchTV price increase graph

June 2018: AT&T announces WatchTV. The service arrives with only one plan, priced at $14.99.

June 2020: The same plan and price remained in effect right up until June 2020 when AT&T suddenly confirmed it was no longer accepting new subscribers.

WatchTV price increase summary:

DateIncrease p/mPrice p/m
June 2018Service launch$15
June 2020No new subs

PlayStation Vue (closed)

PlayStation Vue comparison

PlayStation Vue is no more. The service launched in early 2015, making it one of the first live TV streaming services to arrive. Generally speaking, PlayStation Vue did well to avoid price increases during the early years, but that changed in 2018. While the service is now gone, here’s a look back at how the price changed over the years.

PlayStation Vue price increase history:

PlayStation Vue price change comparison
PlayStation Vue price increase history graph

March 2015: PlayStation Vue launches in the U.S with the entry “Access” plan, priced at just $40 per month. At the time, PlayStation Vue offered even cheaper plans, but they were void of major network channels. As a result, the Access plan was considered the main entry-level package. The $40 price remained in effect until $2018, when the Access plan saw its first proper increase.

July 2018: Sony confirms a PlayStation Vue price increase of $5 per month. This resulted in the Access plan increasing from $40 to $45 per month. While this increase took its time in coming, the next one didn’t.

July 2019: Exactly one year after the first price increase, Sony announced another. Just like the first, the 2019 price increase added another $5 per month to subscriber bills. This resulted in the Access plan climbing up to $50 per month.

October 2019: Sony confirms PlayStation Vue is shutting down on January 30, 2020.

January 2020: PlayStation Vue shuts down.

PlayStation Vue price increase summary:

DateIncrease p/mPrice p/m
March 2015Service launch$39.99
July 2018$5$44.99
July 2019$5$49.99
Jan 2020Closed

This article was originally published on November 7, 2019: Last updated November 16, 2020

Streaming Clarity Staff

By Streaming Clarity Staff

The Streaming Clarity team is headed up by John Finn, the founder of the site. Here to bring you all the information you need to see through the streaming fog.

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